About us
We believe AI video production is not only the future, but already the present. It is a completely new field, evolving at an incredible pace and opening creative possibilities that were unimaginable just a few years ago.
We are a close knit team with a growing portfolio of projects behind us. We enjoy what we do, constantly learn, experiment with new technologies and explore the endless possibilities of AI video production.
For us, this is just the beginning.
Rok Zaponšek
Founder & CEO
I’m Rok Zaponšek, founder of Elura AI studio. Alongside entrepreneurship, I am a professional handball player currently competing in the Hungarian First League.
ELURA was born from the idea of creating video differently. Artificial intelligence allows us to produce faster, reduce production costs and explore creative possibilities that were previously difficult or impossible to achieve.
Sport has taught me discipline, competitiveness and the importance of constant improvement. I bring the same mindset to ELURA. Together with our team, we focus exclusively on creating high quality AI video content and constantly exploring the latest technology.
We believe the biggest limitation in video production is no longer technology. It is imagination.
Alja Cestnik
Creative Producer & Story Director
Alja brings experience from traditional video production into the world of AI filmmaking. At ELURA, she focuses entirely on AI video production, visual storytelling and creative direction.
Her understanding of classic production, combined with new AI technologies, allows her to turn ideas into compelling visual stories while maintaining a strong cinematic feel.
She focuses on one thing above all: making every story worth watching.
David Hoić
AI Technology Lead
David leads the technical side of AI video production at Elura. He continuously follows the latest developments in artificial intelligence, testing new models, tools and technologies to keep our production at the forefront of what is possible.
His role is to understand the technology behind AI filmmaking and turn new advancements into practical production capabilities for the team. As our technical lead, David ensures Elura is always working with the latest tools and pushing the technical boundaries of AI video production.
Blaž Banjanac
Creative Director & Lead Editor
Blaž is the Creative Director and Lead Editor at Elura, shaping the visual identity and creative direction behind our AI video productions. With a background in graphic design, video editing and post production, he brings a strong understanding of composition, aesthetics and cinematic storytelling to every project.
From the first visual concept to the final edit, Blaž ensures that every project feels consistent, distinctive and premium. As our lead editor, he is also the final pair of eyes on every production. Every scene, transition, sound and detail comes together on his timeline. When everything is exactly where it should be, he is the one who presses Enter.
